“Neha immediately and seamlessly becomes part of “the team.””
“She is enthusiastic, responsible, self motivated, creative, and articulate.”
“She is a great designer who is always ready to go the extra mile.”
Hi. I'm a Product Designer with 15+ years of experience across UX, UI and Graphic Design. I’m currently working at The Walt Disney Company as a Lead Product Designer for ESPN’s suite of products. Previously, I worked on enterprise software in the media/advertising industry and helped turn ideas into market ready products at an early stage, venture lab.
As a product designer, I’ve worked with teams to deliver MVPs, launch redesigns, feature roll-outs and helped create and maintain design systems. Regardless of the product or industry, I strive for intuitive, user centric experiences grounded by research, design and validation. Prior to making the switch to UX/UI, I was a Graphic Designer and business owner.
Ideation
User Research
Persona Development
User Flows & Wireframes
Prototyping
Usability Testing
Heuristic Evaluations
Microcopy
Design Systems
UI Design
Art Direction
Concept Development
Layout
Typography
Branding
Print Design
Print Production
Sketch
InVision
OmniGraffle
Zeplin
Figma
Adobe Creative Suite
Jira
Dovetail
I solve problems, design solutions and deliver engaging and lasting experiences.
Ideation
User Research
Requirement Gathering
Persona Development
User Flows & Wireframes
Prototyping
Interaction Design
Heuristic Evaluations
Usability Testing
Microcopy
Design Systems
Role: UX Design
Analytics, CMS, Consumer Engagement, Web App
3x3 is an analytics tool that provides insights into consumer behavior, engagement and product dynamics in the alcohol beverage industry. As the UX designer, I worked alongside business, product and development to deliver multiple products that would serve retailers, suppliers, distributors and consumers. This included customer engagement on both mobile and in-store tablets, a CMS platform for internal users, an analytics platform for industry users and a web app for installers.
In order to deliver consumer analytics we need to engage with them. This involved understanding the purchase behavior and providing tailored offers, based on their purchases and taste preferences, to drive customers back to their favorite stores.
Tablets are setup at registers where customers can enter their phone numbers to receive exclusive discounts and stay informed of in-store deals.
Consumers who sign up to receive discounts have the option of creating a taste profile that 3x3 can utilize to customize offers.
All consumers that have signed up to get a text message and/or email are sent a link to view their store’s sales and discounts. Frequency is based on how the store has setup their digital circular schedule.
UI for the various consumer touchpoints.
Wireframes for viewing, editing, and searching for promotions that will be included in the digital circular.
In order for data to be collected, devices are installed to registers. Here are some wireframes that take the installers through the surveying process at a retail location to understand what hardware they need and then to the actual walkthrough of the installing the device and ensuring they are configured properly.
UI for the survey and install experience.
UI for the retail portal
Once we’ve collected all this data, its time to for the retailers, distributors and suppliers to view this information and analyze it, so they can make smart moves in the supply chain which will trickle down to consumers. We created a cms where they access this data.
UI for the cms portals.
Role: UX/UI Design
Native Apps, Responsive Web, White Label, Email
As the UX/UI Designer for MobiSave, I helped improve the native iOS and Android app experience—from simplifying the onboarding process, improving the quality of receipt pictures, integrating social login and PayPal payment processing, to obtaining feedback and improving app store reviews. In an effort to reach a broader audience, I was also involved in implementing a white label experience and a responsive website.
Both the iOS and Android apps needed an update to their onboarding and signup flow as sign up requirements changed and discounts for products were being offered . In our research, we found many of the users were active on Facebook, knowing this social login played a central part in the new sign up/log in flow. One challenge the tech and product team faced was that this was the first time we would be integrating a social login experience for any startup within the portfolio, so a lot of research was involved to ensure everything goes smoothy and we are taking into account all the different scenarios a user may end up in depending on what information they make available.
UI for the new walkthrough that integrates social login.
UI for the improved sign up flow
We wanted to improve the app store rating and divert feedback that directly involved bug fixes and improvements through more helpful channels. To do so, we added an in-app message that lead the user to either the app store or a quick in-app survey. Implementation was pretty straightforward once we figured out where in the user’s flow the messaging should appear without much disruption to their intended task.
UI to improve app store rating and provide feedback.
Working with MobiSave also meant creating some fun illustrations for the mobile apps, responsive web, and emails. Here’s just a sampling.
We wanted to keep our users engaged from the first time they sign up for MobiSave. We shifted from a single email to a welcome series campaign which allowed us to introduce the app and its features at a more strategic pace.
The UI for the welcome series emails continued the fun illustrations MobiSave was known for with a sprinkling of short animations.
Role: UX/UI Design
Responsive Web and Email
Lateshift is a platform to match on-demand income opportunities with debt holders as a means to pay down debt and retention of earnings. As one of the UX/UI designer on the Lateshift team, I was part of the evolution of the brand and product. From figuring out the right name for the product, creating logo concepts, all the way through planning and executing the beta version of the web app.
One of the challenges we faced in creating the web app, was understanding what user information would be needed and when to surface it, so we can provide relevant opportunities to their skillset and availability. This was even more important because our use base already had other part-time of full-time jobs. Here we show the path the user takes to complete the sign up before experiencing the app.
Key screens of the sign up process that would be used to display relevant opportunities to the user.
Once a user has signed up, they would land on their dashboard as seen in these wireframes. Here they can view their various debt and payback details, find and apply to opportunities and view their profile.
It is important to consider how the information is presented to the user no matter what device they are on while keeping the navigation and the journey from viewing, discovering and applying to opportunities intuitive.
For the initial launch of Lateshift, I also worked on the welcome emails the user would receive after successfully signing up. Not to forget those who might have started the process but may have dropped off. This was an opportunity to communicate with potential users as well.
Email design for new and potential Lateshift users.
Role: UX Design
Responsive Web
Sweet Defeat is a lozenge that suppresses your sweet taste receptors to ultimately reduce your sugar cravings. The client reached out to our team to revamp their existing checkout experience and create a member dashboard. I was the lead UX designer for these projects and oversaw the UI design.
To improve the checkout experience, we started with a basic evaluation of the existing flow and took at look at data to see where we can improve the number of clicks, fields that needed to be completed and the overall ease of use. We also took a look points of customer drop-off, during the checkout experience, to identify areas to dive into deeper.
As part of the revamp, the client also wanted a way for users to be able to create an account since their product push was for a subscription plan. The analytics and sales showed that users fell into three buckets, those that are signing up for their first subscription, one time buyers which could warrant a guest checkout, and returning users that want to buy additional products for themselves or others or just edit their existing subscription.
When a user is ready to checkout, they come to the account creation page. By default, the sign up section is highlighted, since most of their users were first time buyers. You can easily toggle between Sign up and Log in or checkout as a guest. In our research we also found many of our users were coming from Facebook so providing a social login option would be helpful.
We use the confirmation page as an opportunity to circle back to the user’s account status. If the user checked out as a guest they have an opportunity to create an account by entering a password. If they just created an account or are an existing member they can quickly navigate to their dashboard.
Select UI for the checkout experience on a tablet.
UI for the member dashboard at various device sizes.
Role: UX/UI Design
Native Apps and Responsive Web
Thnks is a gifting app that enables businesses to send timely, relevant and thoughtful digital gifts that strengthen relationships and help close sales. Throughout my time with Thnks, I worked with the product team to incorporate new features and improvements to their iOS and Android apps. As their user base grew we also introduced a web app.
Businesses found that it would be beneficial for them if gift recipients would communicate back to the sender. Thnks already had a flow in place by which a user can let the Thnks team know what they thought of the gift which helps the gifting inventory, but that doesn’t translate back to the businesses. This was an opportunity to see how we can achieve both without bombarding the user with emails.
I came up with a few options that were presented to the the Thnks team. These are the resulting wires. We opted for reminding the user to say Thnks back for the kind gesture through a quick message flow. Once the task is completed the success page gives them the option to make a selection on what they thought of the gift they received.
The final UI for the “Say Thnks Back” flow.
To reach a larger audience I was also part of the team that helped create the Thnks web app. These are some wires from the larger flow of a user navigating through the dashboard on desktop.
Thnks users primarily use Mobile. Here we walk through the web app on mobile.
Some final UI screens of the Thnks web app.
An assortment of projects designed for print and web
In marking its twentieth anniversary I was approached by the Women’s Environment & Development Organization (WEDO) to design a brochure that celebrates the transformations, challenges and victories of their organization. In this 20-page brochure, the readers are taken through WEDO’s history beginning in 1990. The pages are designed to be inspiring and non exhaustive. The timeline keeps readers engaged with images throughout and motivational quotes of varying size.
A folder and 24-page brochure was designed for the Center for Community Alternatives who are leaders in the field of community-based alternatives to incarceration. The brochure serves to highlight their mission and the areas they service. Co-designed with Abby Goldstein.
I was approached by Fana to design a stationary suite for their fine jewelry company. Inspired by the company’s simple and luxurious design forms, the suite incorporates the company’s existing logo, with a striking, rich color against the natural, smooth white cotton stock. A brochure was also designed to accompany their new stationary.
For the 2008 annual world moot court competition, signage and accompanying collateral were designed. The competiation's theme of terrorism and human rights were incorporated in the main posters and event collateral. The 2008 event collateral was recognized by AIGA 365: 29, Applied Arts Magazine, and HOW Magazine In-HOWSE Design Annual.
A wedding invitation celebrating hues of summer and the couple’s chosen palette. The invitation suite included the main invitation, a reply card, envelope and a directional card with a custom designed map. The cards were held together in a gatefold vellum stock and grossgrain ribbon that is not pictured here. A thank you card and envelope with similar graphics was also designed.
The annual brochure is the firm’s signature marketing piece. The challenge for this edition was to bring it to the next level while keeping the general layout the same. Considerations needed to be made with how key items are treated and color choice to differentiate from the previous year. With the addition of an insert, a saddle stitched z-fold cover with pocket, was designed, along with a slipcase to hold the pieces together and keep costs at a minimum.
I designed a set of badges, tickets and an invitation for the annual 2009 film festival. To bring a cohesive look to the event, I created a color palate of teal, metallic silver and black and updated the logotype. To differentiate between the opening and closing night events, each ticket took on a different color. The the design of badges allowed attendees to easily determine who the festival participants were through the use of color.
An announcement designed for the exhibition “Benchmarks, Seven Women in Design” curated by Lindsay Reichart and Abby Goldstein. For this invitation, I collaged by hand pieces of work from each artist and then photographed it to create a striking and enticing image. The artists included Gail Anderson, Eileen Boxer, Elaine Lustig Cohen, Carin Goldberg, Louise Filli, Paula Scher and Lucille Tenanzas.
I was approached to redesign the firms Legal Assistant Program brochure to appeal more to the younger crowd it was meant for. In order to veer away from cliche and less meaningful stock imagery, informal interviews were conducted with a handful of the firm’s legal assistants, at which time, snapshots were taken for inclusion in the brochure. The photos complimented the quotes – but most importantly substantive content and visuals worked together to communicate what it’s like to be a Legal Assistant at the firm.
A poster was designed for The Greene County Council on the Arts “Whale Oil to Whole Foods” exhibition. The summer long events took place at several locations in the Hudson Valley and Catskill Region. The folded format lends itself to be left at sites throughout the region to publicize the event. In keeping with the nature of the exhibition, the poster was printed on a fibrous paper and featured artists excerpts, exhibition information layered with ecological images. Co-designed with Abby Goldstein.
For several years, Abby Goldstein and I have been designing the annual reports for the Union Settlement Association. Each year we update the color palette, make minor changes to our established design and sometimes design new pages to accommodate additional content. Later on the report was redesigned into a calendar format and in the most recent issue, the organizations new branding was incorporated.
For the 50th Anniversary of the world's largest moot court competition I was asked to create promotional pieces. With a smaller budget to that of previous years, a cohesive and memorable experience still needed to be created for the participants while heightening the awareness of international human rights issues. A mark composed of three symbols of aid, target, and skull and crossbones, was created and used throughout the collateral to resonate with the participants both during and after the competition.
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